For those of you who don’t know, there is now a board game out there called Logos. The description for the game states that our life is full of things and that they all have logos. It is the game where you get to test your consumer knowledge. Just an aside: I love board games. No, really. I LOVE board games. I don’t have any in my current residence right now, but I made a mental note to build a collection once I move into my home end of this month. I love Cranium, Scattegories, Taboo and Pictionary to name a few. And I am that competitive person who doesn’t like to lose in board games. I am on you with that timer and buzzer. Like white on rice.
Back to the board game. The idea of guessing logos actually appealed to me. But it also got me thinking about how we are such a consumerist society that there is even a BOARD GAME about it. This board game pretty much justifies how advertising is so in your face here in North America. Would it be less fun if there was a European or Asian version of the game? Sure they have their own brands, but would one say they are a consumerist society?
How easily we are able to recognize logos can start at a young age too. My mom told me I recognized the Sears logo and McDonald’s logo well before I could read. Hah.
Unless you live in the middle of nowhere, it is practically impossible not to get bombarded with advertising. Starbucks here. Taco Bell there. Here a Starbucks. There a Starbucks. Everywhere a Starbucks. Not that there’s really anything wrong with advertising. It’s part of life. We all use things. Some things we need. Some things we don’t. And pretty much all of them have a logo attached to it. And all of them have a story behind it. What people of the company wanted the logo to represent. How they wanted the product/service/company/organization to be perceived. Take the logo for Lululemon. Internet sources say it is a stylized “A”, which stands for Athletically Hip. This name was being considered for the company. It didn’t make the grade, but the logo did. Coming from a science background, upon first seeing the logo I immediately thought it looked like the Ohm, the unit of electrical resistance.
I like to think I’m one of those frugal people who can claim, oh I’m not into brand names, they’re a waste of money. I say this as I walk out of a Starbucks (which I got during one of their promotional drink days), decked out with a Columbia Sportswear Jacket (got on sale, discounted even further because of rip in lining), Lululemon yoga pants (which I never go to yoga in, I wear shorts) and Birkenstocks ( I need supportive footwear for my plantar fasciitis. Look it up. It’s painful). There you go. I, like you and pretty much all of us are walking billboards. Even the not so popular brands, lower end brands have logos too. They’re just not as recognizable, so we consider them as “no name” brands. What cracks me up is when people wear the clothing that has the name of the store and the name is HUGE. There’s no way you can’t miss it. Even without your prescriptive lenses. Yes, I am talking to you in the Gap t-shirt and American Eagle sweatpants.
I am curious to check this game out. You should too. You may be surprised at how many logos you recognize without giving a second thought. Board games I never liked playing? Monopoly and Scrabble.
Check out this website: Logo Design Love. It’s a site about the design of logos and brand identities.