Putting yourself out there is scary- which is one of the many reasons I decided to remain anonymous for the first several years of my blogging journey. I didn’t promote my blog posts as much as I should have in the beginning. Instead of being concerned with the quality of the writing, I was more concerned about what people would think if they knew about my blog. I felt the fear of being judged. Having to self-promote can be intimidating if you’re not the type of person who likes to draw attention. However in order for your blog and/or business to grow, consistent self-promotion is key. If you want to gain clients, have people purchase your products, basically generate an income, you have to draw attention to yourself and your business.
Think about it. Who will people notice more? The business that hides in the corner and promotes themselves maybe once and twice, never to be heard from again or the business that is constantly promoting in an authentic way that grabs people’s attention.
I definitely identify with being an introvert, hence I personally don’t like to draw attention to myself, but I do so for my business. For the most part, I am very quiet and reserved around people I don’t know very well, in large groups or people I don’t have much in common with. However around the right people, I can be quite outgoing. Interestingly enough, it seems that many solopreneurs are introverts and prefer to spend the majority of their time alone or in smaller groups.
My latest post is a guest post on the See Girl Work blog that provides some advice on how to self-promote when you’re an introvert. It’s important to not let the fear of self-promotion paralyze you, but to push past it. When you do, you increase the chances of meeting incredible people and creating incredible opportunities for yourself.