Women entrepreneurs account for only 16% of business owners in Canada. It’s time to invest in change. ELLA is a community and an accelerator for women, by women. Their mission is to reduce the gap of gender inequality in entrepreneurship. They believe that every woman entrepreneur should have access to the community, information and resources needed to scale their business.
In this episode, I chat with Nicole Troster, the manager of the ELLA accelerator. We chat about ELLA’s launch at the beginning of March 2020 and how like so many organizations and businesses, had to quickly pivot their offerings when the pandemic began.
We also discuss the different reasons women want to start a business vs men, how many serial entrepreneurs dabble in and out of entrepreneurship and facing the hard truth of shutting down your business. Learn more about ELLA: https://ella.yorku.ca/