Editor’s note: This post contains affiliate links.
Offline Branding for MakintheBacon
The one thing I love about having an online business is that it’s so easy to promote online. As long as you have internet access, you can pretty much use that marketing strategy anywhere.
But it’s also important not to forget about offline branding because it’s still a good way to get the word out about your business.
With the exception of handing out a few business cards and telling my friends and family, I haven’t done that much offline marketing.
As an introvert, I find it a bit nerve-wracking and intimidating. I’m constantly concerned that I’ll be over-promoting the blog. I used to feel that way with online promotion, but then I recently got over it. Since social media feeds are constantly changing and are quite noisy, there’s a good chance your post, photo or tweet will get missed. It’s good practice to post multiple times throughout the day and there are various social media schedulers such as Buffer or Hootsuite that enable you to do so. Sometimes people need to read things multiple times to help the message stick.
Creating promotional material that is wearable enables me to get over that hump. When you wear your brand, it speaks for itself. People will see the logo and/or slogan. I’m hoping one day it’ll get to a point where my brand is somewhat recognizable by people who I’m trying to target in my niche. It’s most likely the people offline won’t be the people I’m targeting. Maybe they’ll know someone who’s interested or potentially interested in the services I will eventually be offering. As I mentioned in a post about blogging wisdom, it’s all about casting your net out as far and wide as possible.
I don’t know about you, but I absolutely love t-shirts with cool logos and slogans on them. I have a shirt that says “Reading is Sexy” on it. It used to be my favourite shirt until I got t-shirts with the MakintheBacon logo and slogan printed on them. That shirt has officially become my favourite shirt.
You can just be casually walking down the street and people will automatically see what you’re wearing, whether it’s on your hat, hoodie or shirt. When my husband shot some photos of myself wearing the shirt, it was a lovely evening to be in the park or out walking your dog. We also went to the grocery store to pick up a few items for dinner, so I’m pretty sure my shirt also got noticed there. Nobody actually came up to me to ask about it, but I’m hoping the blog name and logo stuck in their head and they Googled it on their phone or computer at home.
I plan on giving a few shirts away to a few family members. Who doesn’t love a free t-shirt? If you need some promo material to help get the word out about your brand or event, you can click and purchase items from RushOrderTees through my affiliate link here.
What items have you used as part of your offline marketing strategy? Have you generated any sales from them?