Ah, media pages. Oh, how I love them. It’s obvious now that I am a Media Coach and PR Strategist but I also loved them when I was a working journalist. A simple media page can do so much for you and your business.
Don’t think you need one? Or better yet maybe you think you don’t have any previous media and so it doesn’t make sense to have one. Well, I am a firm believer in the idea…if you build it, they will come.
There are a number of reasons I believe a media page is a MUST for all entrepreneurs. I am going to share common reasons that many of them don’t have one and follow that up with reasons why you should put a media page in place. I hope that I will challenge you to create one if it doesn’t exist yet and if you do have a media page I hope this inspires you to update it and make it sing. I am also going to share a shortlist of what you should include in this section of your site.
Common Reasons Why Entrepreneurs Don’t Have a Media Page
1. “I Have Nothing To Say “
Really? This is absolutely not true. I hear this often when I am coaching clients. On the surface, they feel like they don’t have enough to stay that would warrant media attention and so there is no need for a media page.
We all have something to say about what it is like to run a business, to serve customers and clients, and about the news of the day. A media or press page is a great place to share announcements about you and your business! You can create news releases you post only to your media/press page telling your community about your good works, like any charitable work, any charities you are supporting or working with, about any news you want to share about your business, maybe you are celebrating an anniversary or a milestone.
A media page helps tell the story of you and your business. It creates a narrative. It allows you to toot your own horn in a bit more subtle way.
There is often a lot of content you would like to share but just doesn’t fit on a blog and that content is a natural fit for your media page.
Remember, everything you post to your press/media page is searchable!
2. “I Don’t Have Any Media To Share”
Maybe this is true for right now but not for long!
I challenge you here to think outside the box when it comes to media. Media doesn’t just mean TV! Have you contributed a post to someone else’s blog or podcast? Or maybe you were a guest on a Facebook LIVE? That is all media.
It is important to remember that a media page isn’t just about sharing previous media. It is also a place where journalists find out information about you and your business so if you don’t have any previous media just yet don’t worry.
3. “My Company Is Too Small (Solo-entrepreneur) To Have a Media/Press Page”
No company is too small. No entrepreneur is too small for media. Everyone has expertise worth sharing.
This is all about mindset and you need to change that way of thinking. It is about getting more visible so more people, including journalists/the media, can find you!
Reasons You NEED A Media Page
1. Let The Media Know You Are Available
It is important to remember MEDIA = MARKETING. So with that in mind…how will you help the media find you without a media/press page?
Journalists are not your customers so they don’t look at your website the same way as your customers. You need to have a place for them to go with all the important information they need – your contact information, and not just a contact form but your email and phone number, announcements, news releases, and talking topics.
Having a media page in your top menu bar shows journalists right away that you are media-friendly and that you understand what they need.
2. Show Off Your Biz Stuff
You get to show off your business and highlight your expertise on your media page and who doesn’t want to do that?
So take the opportunity to highlight your awesomeness. Your media page is a great place to share all the news, announcements, awards, milestones, and events you have to share with the world. You can share these details in a news release style format that is professional and official. The best part is these announcements can live on your press/media page and then become searchable and shareable! They are no-nonsense releases that allow you to share the things that you are doing inside your business.
3. Show Off Your Media Appearances
Again, this is a chance to toot your own horn in a much more subtle way. As you start working to earn media mentions, features and coverage, you will begin to adding up the spots and mentions and you want a place to showcase them. Start thinking outside the box in terms of what is a media appearance. Blogs, websites, and podcasts are all media and are worthy of posting on your media page. Don’t think media appearances have to be on TV!
Remember, a media page isn’t just for posting media appearances. This page is your news and media hub. It is where you post announcements, awards and the like. It is where you are going to direct the media. This is the place where the media will likely head to find out more about you and how to connect with you.
Your media/press page isn’t about sales or your customers. It is about answering all the questions a journalist might ask.
4. Show Off Your Expertise
Your media/press page also allows you to create a one-page document or PDF that includes all the topics you can speak about. This simple tool will help a journalist see what you can speak about and what they might want to interview you about. It is your opportunity to showcase your expertise.
Think outside the box here and don’t just limit yourself to how you serve and help your customers. Think about all the areas of your business and personal life that might apply, such as your journey as an entrepreneur, what you have learned from your failures, your why, and how you juggle family and business.
5. Credibility and Authority
Having a media page gives you big credibility with your customers and potential customers and clients. It shows that you are showing up in the world in a bigger way. And then when you add the actual media you are able to secure you are creating both credibility and authority.
The media page and securing media can sometimes be the deciding factor for a potential customer and client to decide to work with you. It all allows you to have one more additional point of contact with your audience, giving you the opportunity to highlight your expertise.
What To Include in Your Media Page?
There is no ONE way to create a media page but there are a few things you could include.
- Media bio
- Media Contact information
- Email address
- Phone number
- High-resolution photos
- Team photos
- Product photos
- Talking points/topics (areas of expertise)
- One- page downloadable sheet
- Media bio
- Contact info
- Social handles & followers
- Talking points/topics
- Previous media
- Newspaper articles/Magazine articles
- Web articles
- Social media videos/interviews
- Previous speaking engagements
- News Releases
There is no right format for a media page. Find the format that works for you and your brand style. It is important to create something that highlights all the great things you and your business is doing.
Build it and they will come.
Need some help sorting out your media page? Or maybe you need help with your overall media plan? Don’t hesitate to reach out.
About The Author
Christy Laverty is a media expert who helps entrepreneurs learn to get visible in a big way by amplifying their brands and businesses with media coverage!
Christy uses everything she learned while working in some of Canada’s biggest broadcast newsrooms as a writer, producer, and editor to help entrepreneurs master their media influence.
She coaches, consults and represents businesses in their journey to earn media mentions, press, and coverage.