Updated: Dec 16, 2020
The holidays are fast approaching. If you want to get some sh*t done over the holidays for your business and feel ready for the New Year, I’ve put together a list of things – many of which I will be doing myself. At least I hope I will.
Keep in mind that you could also do any of these things if/when business is slow.
25 Business Tasks You Can Do Over The Holidays
1. Draft Some Blog Posts
These will definitely come in handy when you don’t have time to write and it does happen more often than not when you run your own business.
2. Schedule Some (virtual) Coffee Dates
You can do this during the holidays or reach out to people and schedule them for the New Year.
3. Review and Update Your Business Plan
4. Make a List of Podcasts you can pitch yourself to, to help your business reach a wider audience.
5. Do A Digital Declutter
Unfollow people who don’t fit your target audience anymore or you are just not liking their feed anymore. Leave FB groups that you don’t feel like you’re getting much value out of. Don’t feel obligated to stay. Or just hide posts.
You can control what you see in your feed. Follow people who provide value in their content. Don’t feel bad about unfollowing someone or not following back.
6. Tidy Up Your Home Office
Rearrange things, get rid of things, you’ll feel better and more focused.
7. Review Your Finances – Revenue and Expenses
Maybe there are things you can cut back on. Perhaps you need to look into creating new services/products, revising your current products/services, or raising your prices. Ain’t no shame in that game. You have a business to run.
8. Curl up with a cup of coffee/tea and a good business book.
9. Finish That Online Course You’ve Been Putting Off.
10. Think about courses (online and offline), networking events, workshops, conferences you’d like to attend next year plan a budget for them.
As a business owner, you should be constantly educating yourself – whether it’s in your industry or business-related.
Create a list of brands and businesses you’d like to partner with in the near future and how you’d like to partner with them. This can include giveaways, guest posting, workshops. You can take it a step further and schedule when you would reach out to them.
12. Update or Create A Media Page
This is the place to highlight all those talks you’ve done, panels you’ve been on, podcasts you’ve been featured on, etc.
13. Review Your Goals
Review the progress you have made on those goals. Do you need to revise and/or set new goals for 2021? Again, why wait till the New Year? Do it now so you’re ready for next year.
14. Do a FB live or IG live if you haven’t done one yet.
As scary as it seems, video is a great way to connect with your audience. They can get a sense of your personality. Not only that, you can interact with them. They can ask you questions.
15. Create templates for proposals, contracts, newsletters, etc.
Work smarter, not harder for 2021.
16. Do an audit of your website and social media profiles.
Do your profile pic and the pictures on your website look professional? Is the message the same across all accounts? Your online presence MATTERS.
17. Create a Content Upgrade
It can be something simple like a checklist or a worksheet. Having a content upgrade with your blog post is a great way to build your email list.
18. Create a Lead Magnet
This is something to attract leads and grow you mailing list. A content upgrade is an incentive that is directly related to the content – such as the PDF version of a blog post or a check list version of a blog post.
19. Repurpose a Blog Post
There are so many ideas – perhaps it can be the basis for your next newsletter or an online webinar or online course.
20. Tap Into Your Creative Side
Create some photos of your own that you could use for your social media feed and blog. Check out this guest post for some great tips on styling photos for your blog. Create some inspirational quote graphics using Canva.
21. Be Social on Social Media
Do it effectively and not as a way to pass the time/cure boredom. Connect with people. Engage with people in Facebook groups. Comment on people’s posts on their Facebook Pages and Business Instagram accounts.
22. Keep On Sharing Content
People may take a break from their business, but that doesn’t mean they’ll take a break from social media during the holidays. If they did, I would be very impressed.
Also, sharing your content will help you to stay top on mind for January when everybody is ready to kick it into high gear!
23. Organize Your Emails
Create folders and sort your emails out. Organize your business files. Delete things you don’t need or use anymore. It can take a while to sort and organize, but you’ll be glad you did.
24. Update Your Email Signature
Are there certain links that you can include – such as inviting them to listen to your podcast or sign up for your newsletter. Include a call-to-action if you haven’t already done so.
25. Tweak/Update Your Elevator Pitch
Remember to include who you are, what you do, and how you help people.