A Social Media Strategy AND A Blogging Strategy is Important
So I’ve told you why you should be blogging for your business. Now I’m telling you that you need a blogging strategy. Before you sigh, groan and mutter this is way too much work, please make an honest attempt to keep reading. I never said this would be a walk in the park. Nor did I say it would take little effort or little work.
All the social media experts state that you need to be on social media for your business and have a social media strategy in place, so why should it be any different when it comes to blogging? Social media and blogging make a great team and can work together hand in hand. You can share your blog posts on social media.
We know very well that blogs are no longer seen as just online journals, but valuable marketing tools, hence a strategy is necessary. One thing I always tell my workshop attendees is to think of blogging as a long-term marketing strategy. Here is how I personally view my own blog: I consider my blog to be a part of my business and if it’s a part of my business, wouldn’t it make sense to have a strategy or some kind of system in place for that as well? (I hope at this point, there is something like hmmm..oh yeahhh…I never thought of it like that… is forming in your mind).
For transparency sake, with any new strategy that you’re implementing, there’s no guarantee that it will work right away or even work the first time around. Also just because this particular strategy worked for so and so and produced these results, doesn’t mean it’ll work for you or that you’ll get the same results. However, having a strategy of some sort is better than just randomly throwing things everywhere and hoping something will stick. I speak from experience.
We, as business owners know that mindset plays a huge role in determining the success of our business. It’s important to be strategic and have a purpose in everything you do for your business. Furthermore, it’s really important to have that mindset when it comes to blogging or else you will just see it as another thing on your endless to-do list. Once it becomes the latter, then it will be postponed, ignored or forgotten. Focus on why you are blogging. And it’s not just because I told you to. Although if that was the only reason, that would give me a good ego boost.
The Definition of Strategy
Businessdictionary.com defines strategy as one of two ways:
- 1. A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
2. The art and science of planning and marshaling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army.
Having an action plan enables you to identify key things to measure and keep track of. When you track things, you see progress. It is amazing to see the progress that people have made when they start their blogs to several years later. Myself included.
With respect to the second definition, your blog can become a valuable resource for your potential/current clients and customers. So you should look into ways of using it efficiently and effectively.
Not only do you need to have a blogging strategy, you need to be able to take action and implement it. Yes, dear reader, developing it is just the tip of the iceberg. A blogging strategy, like any strategy, will need to be reviewed from time to time, analyzed and tweaked.
A strategy is useless and serves no purpose if it is not being put in place.
When it comes to your business, it’s necessary to place more emphasis on writing whatever you feel will resonate with your target audience + injecting your personality into it. At end of the day, don’t publish something for the sake of having something up on the blog. Really think about why you’re writing this post and what message do you want to convey to your audience.
Want to learn more about blogging strategies for your business? Register for the Blog Like A Boss Workshop that’s happening end of this month.