This article was originally published on the Kased Communication Blog. Sarah Killins, ex-Shopify Guru, Founder of Kased Communication and Co-Founder of ShopHamont shares her top tips on what most merchants don’t know they can do on Shopify.
1. Pause Your Store
Did you know there is a Shopify Subscription that is cheaper than the $29USD Basic Plan? It’s called the Dormant plan, and it’s available for $14USD/month. The plan is designed for Store Owners who want to keep their online store live but are taking a break from selling. The Dormant plan disables the checkout but all other features within Shopify are accessible. This is perfect for merchants who sell seasonal items and want to save money in the off-season.
You can switch to the dormant plan by going to Settings > Plans & Permissions > Pause Store.
2. Check How Many Products Are Available On Each Sales Channel
For merchants with large inventories, seeing your total number of products available on each sales channel can be an important piece of information, and one that is a little hidden in the Shopify Admin.
To see the total available products on each sales channel, click the + icon beside ‘Sales Channels’ and then navigate to the bottom left-hand corner of the pop-up that appears where it says ‘Manage Sales Channels’
From that page, you will be able to see the total number of products available on each sales channel that you have in your Shopify Admin.
3. See Where Customers are Clicking on Each Page
Taking it a step further than Google Analytics, one of my favorite Shopify Apps is Lucky Orange. The App provides heat map tracking to show you exactly where your customers are clicking on your site. See why customers are confused and how you can change your UX to convert at a higher rate.
4. Analyze Your Competition
One of the best things you can do to develop your own store is to analyze your competitors’ design and their data. You can gain insightful information about your market and use it to make your business better.
By using a tool like Shopify Inspector (a plugin for Google Chrome) you can easily see data like which apps the store uses, which theme they have, their bestselling & newest products, monthly visitors, their number of products and the products price ranges.
5. Purchase discounted Shipping Labels
If you’re like me, you want to save money wherever you can in business. So, why not save on shipping? Apps like eShipper negotiate with big shipping companies to then offer their negotiated shipping rates to small business owners like you. While you can purchase shipping labels directly through Shopify, Apps like eShipper often have better rates and customized solutions that cater to unique needs.
Each store is unique and these are all tools meant to help you identify what you’re good at while saving money on the essentials so you can double down on what’s working! If you need help growing your online business, reach out to Kased Communication, an e-Commerce and Shopify Partnered agency started by former Guru, Sarah Killins. We have workshops, coaching and services built to help you succeed.